Friday 9 November 2012

Planning - Target audience

Looking around at videos has made us see that the type of genre we have gone for has a very specific audience. Most of the songs are based on relationships and romance and so the main audience for this type of music is women. The general age group that we think will listen to the song we have chosen is teenagers and early adults, because this is the kind of age that women are involved with their 'first loves' and deal with relationships that might not work out so well. So our target auience is women from the ages of 13-30. We feel that this age group is a a suitable one for the song choice and type of video that we are going to create. Anyone younger we feel would not be interested and anyone older would be above the 'first love', 'new romance' stage and thinking more about their future.

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